i absolutely love elf makeup!!!!its an inexpensive makeup line with products as low as 1 dollar. many ppl stray away from inexpensive products b/c of the quality but i can say elf is the bomb dot com. LOL. the eye shadow is very pigmented, they have a studio line and even a minerals line. if you have not tried it, i encourage you to do so, elf can be bought at target and their website among other places! i can honestly say elf is one of my fave beauty brands!